Performance
Hand-coded templates, optimised images, proper caching. Sites built to pass Core Web Vitals with room to spare — because speed is a ranking factor and a conversion factor.
WordPress without the bloat.
Custom themes hand-coded by senior Australian developers — no Elementor, no Divi, no 40-plugin stack held together with hope. You own the entire stack, it loads fast, it stays secure, and the price is fixed from A$9,500, published right here.
Price my WordPress site →A$9,500fixed, from — the number is on this page
3–4 weeksconcept to launch, AI-accelerated
Zeropage-builder plugins in our themes. Ever.
100%IP assignment — theme, content, hosting, all yours
The difference
Custom theme. Not a builder with your logo.
Most "custom WordPress" quotes in Australia are a page-builder template with your colours applied. That's how sites end up shipping megabytes of builder framework on every page, scoring in the red on Core Web Vitals, and becoming unfixable the day the builder licence lapses or a plugin update conflicts. It's also why so many WordPress sites feel slow — the platform gets the blame, but the bloat is the builder.
We write themes the way WordPress intended: hand-coded templates, native Gutenberg blocks for editing, and only the plugins that earn their place — typically fewer than ten, each one vetted. The result is a site that loads in a fraction of the weight, passes Core Web Vitals honestly, and can be maintained by any competent WordPress developer on earth, because it's standard WordPress — not our proprietary flavour of it.
Security
A minimal, vetted plugin stack is the best security policy WordPress has. We harden logins, lock down file permissions and configure automatic core updates safely.
Full-stack ownership
Your hosting, your domain, your theme, your data. No platform subscription, no licence that expires, no agency holding your admin password hostage.
Editing your team can use
Native Gutenberg blocks built for your content — your team edits within the design system instead of fighting a builder canvas.
Migration & rescue
We regularly rebuild bloated Elementor and Divi sites as clean custom themes — same content, same URLs, redirects preserved, half the load time.
Care plans
30 days of care is included on every build. After that, an optional monthly plan covers updates, backups, monitoring and small changes — or hand it to your own team; it's standard WordPress.
Honest guidance
When WordPress is the right call.
Choose WordPress when ownership and ecosystem matter: you want the whole stack on hosting you control, you run a serious blog or publication, or you need plugin territory — membership, events, directories, complex forms — where WordPress's ecosystem is still unmatched. It's also the safe choice for content that must outlive any platform's pricing decisions.
Choose Framer (A$7,500) when the site is a pure marketing site and design speed matters more than ecosystem. Choose Webflow (A$8,500) when a marketing team needs deep CMS editing without managing hosting. And when the brief has logins, dashboards or workflows, that's a custom web app — bending WordPress into an app is a renovation that never ends, and we'll tell you so upfront.
Pricing — fixed, held for 30 days
What A$9,500 buys. And what add-ons cost.
The base price covers a complete 5–8 page site: strategy, custom design, a hand-coded theme, native block editing, launch SEO, analytics, our AI-visibility (GEO) pack, 30 days of care and 100% IP assignment. The quote engine itemises your exact number in two minutes.
WordPress site — custom theme, no builder bloat5–8 pages, custom design, hand-coded templatesA$9,500 fixed
9–15 pages+A$2,800
16–30 pages+A$6,500
Copywriting — every page written for you+A$1,900
Brand refresh — logo, palette, type+A$2,400
Blog / CMS collections+A$1,200
Bookings & scheduling+A$1,400
Migration from your current siteContent, URL mapping, 301 redirects — rankings preserved+A$1,100
Integrations — CRM, email platform, your systems+A$1,600
Custom motion design+A$2,600
Multilingual+A$2,200
Scope-locked: the price you build in the quote engine is the price on your
proposal if the confirmed scope matches what you ticked — held for 30 days. If we misjudge the effort,
the difference is our cost, not your invoice. Selling online? WooCommerce stores are their own service —
from A$15,000 fixed.
Questions people actually ask
Straight answers.
How much does a custom WordPress website cost in Australia?
Ours start at A$9,500 fixed for a complete 5–8 page site with a hand-coded custom theme — design, build, launch SEO, analytics, AI-visibility pack, 30 days of care and full IP assignment. Add-ons are priced on this page, and the quote engine gives you your exact fixed number in two minutes. Quotes well under that are almost always a page-builder template with your logo — a legitimate product, but not a custom theme, and the difference shows up in speed, security and maintainability for years.
What's actually wrong with Elementor and Divi?
Nothing, for a A$2k budget — they're how cheap sites get made. The problems arrive later: every page carries the builder's entire framework, so performance suffers; the design lives inside a proprietary plugin, so you're locked to its licence and update cycle; and builder-plus-addon stacks are where most WordPress security incidents start. A hand-coded theme has none of those liabilities, which is why we never ship builders.
Can you rescue my existing bloated WordPress site?
Yes — it's some of our most common work. We rebuild the design as a clean custom theme, migrate your content, map every URL with 301 redirects so search rankings survive, and cut the plugin count to the handful that earn their place. Priced as a standard build plus the +A$1,100 migration line; the quote engine will show your number.
Will my team be able to edit the site?
Yes — better than with a builder, honestly. We build native Gutenberg blocks matched to your content types, so editing feels like filling in a form that can't break the design. Handover includes a training session, and because it's standard WordPress, any editor who has ever used it will feel at home.
What happens after launch — do I have to stay with you?
No, and that's deliberate. Every build includes 30 days of care, and after that you can take our optional monthly care plan (updates, backups, monitoring, small changes) or hand the site to any WordPress developer — the theme is standard, documented and 100% yours. We'd rather keep you with a good service than a lock-in.
Who builds it, and who owns it?
Senior developers in Australia — no offshore delivery team behind an Australian shopfront. On final payment you own 100% of the IP in plain English: theme code, design files, content and the hosting and domain accounts. Contracts are under Australian law with Digital One Agency (ABN 82 307 630 720), carrying A$39M public liability and A$30M professional indemnity insurance.
See your fixed price in two minutes.
Tick what your site needs and the number appears — fixed, held for 30 days, no email required to see it. Or call a senior developer on 02 9057 9079.
Price my WordPress siteFlagship Web is the web division of Digital One Agency — same company, same ABN, same insurance. Building a mobile app? That's our sibling studio, Flagship Apps.