What an online store costs in Australia.
"Shopify website" covers everything from an afternoon's theme setup to a five-figure custom storefront, and the quotes reflect it. This page publishes the real 2026 ranges for Shopify and WooCommerce — setup, custom design, full custom stores — with our own fixed price alongside.
Get my exact price in 2 minutes → Or read the full website cost guideIn 2026, e-commerce builds in Australia price in clear bands: basic Shopify setup A$850–3,000, custom store design A$3,000–8,000+, advanced builds A$8,000–20,000+, and a fully custom store A$10,000–50,000 — WooCommerce in similar territory. Our own price is fixed and published: a custom-designed Shopify or WooCommerce store is A$15,000, launched in 4–6 weeks, never a bought theme, with every add-on priced in the open and the number held for 30 days.
Market bands and our fixed prices.
The e-commerce market's bands describe genuinely different amounts of work. The honest comparison shows all of them — and where our one fixed price sits.
| Project tier | 2026 market range (AUD) | What you actually get |
|---|---|---|
| Basic Shopify setup | A$850–3k | A stock theme configured with your logo and products — fine for testing an idea, not a brand |
| Custom store design | A$3–8k+ | A restyled theme or partial custom design over standard store logic |
| Advanced build | A$8–20k+ | Custom design plus real features — subscriptions, B2B, integrations |
| Fully custom store | A$10–50k | Bespoke design and engineered store logic end to end |
| Flagship Web — Shopify or WooCommerce | A$15,000 FIXED | Fully custom design — never a bought theme — up to 50 products, launched in 4–6 weeks, scope-locked |
| Add-on | Our fixed price |
|---|---|
| Catalogue 51–500 products | +A$2,500 |
| Catalogue 500+ products | +A$5,500 |
| Migration from your current store — products, customers, order history, redirects | +A$2,800 |
| Subscriptions / memberships | +A$3,200 |
| B2B / wholesale pricing | +A$3,800 |
| POS / retail sync | +A$2,200 |
| Complex shipping & tax rules | +A$1,800 |
| Copywriting | +A$1,900 |
| Brand refresh | +A$2,400 |
Every number above is a line in the quote calculator. Pick Shopify or WooCommerce, tick what your store needs, watch the fixed price assemble itself — no email required.
Price my store →What actually moves the price.
A store is a website plus inventory, payments, tax, shipping and order flows — which is why store pricing starts roughly double site pricing everywhere in the market. From there, five drivers do most of the moving.
Theme versus custom design. The A$850 setup and the A$50,000 store differ first on this line. A configured stock theme is fast and looks like every other store on that theme; a custom storefront is designed for your brand and conversion path. We only build custom — it's why our floor is A$15,000, not A$850.
Catalogue size. Fifty products is a store; five hundred is a data and merchandising project. Ours is explicit: up to 50 included, 51–500 +A$2,500, 500+ +A$5,500.
Commerce logic. Subscriptions (+A$3,200), B2B and wholesale pricing (+A$3,800), POS sync with a physical shop (+A$2,200), and complex shipping and tax rules (+A$1,800) are each real engineering, and each one is a published line on our card rather than a surprise on the invoice.
Migration. Moving products, customers, order history and — critically — search-engine redirects from an old store is careful work: +A$2,800 flat with us, and worth doing properly once rather than cheaply twice.
Who's holding the risk. Store projects are where hourly estimates blow out most, because commerce edge cases multiply. A fixed, scope-locked quote keeps that risk with the builder — ours, in writing.
Where A$15,000 fixed sits — and what it buys.
Against the market's A$10–50k band for a fully custom store, our A$15,000 fixed entry sits low — deliberately. Senior Australian engineers shipping with AI acceleration compresses the hours without compressing the quality, and the number includes what the market often itemises later: the AI-visibility (GEO) pack, analytics with e-commerce tracking, launch SEO, 30 days of care and 100% IP assignment, all at A$0. Shopify or WooCommerce is a genuine choice, not an upsell — same price either way. Shopify runs itself day to day and bills its own subscription; WooCommerce rides on WordPress, so you own the entire stack but carry its maintenance obligations — market retainers for WooCommerce commonly run A$500–2,500/month, which belongs in your total-cost maths. More detail on the build itself: e-commerce.
Straight answers.
How much does an e-commerce website cost in Australia?
Shopify or WooCommerce — which is cheaper?
Why is a A$1,000 Shopify setup so much cheaper than your store?
What's included in the A$15,000 fixed price?
How much does it cost to migrate my existing store?
What are the ongoing costs of running a store?
Is the price really fixed?
Stop guessing. Get your store's number.
The 2-minute quote turns this page into one fixed price for your store — itemised, scope-locked, held for 30 days, and shown before we ever ask your name.
Price my project →Flagship Web is the web division of Digital One Agency — same company, same ABN, same insurance. Building a mobile app? That's our sibling studio, Flagship Apps.